| According to the intellectual law firm of Booth Udall PLC, whether its value is realized or preserved or not, every company or inventor generates intellectual property. Among publicly traded companies, as much as 75 percent of the value of any company is based upon its intellectual property assets. For this reason, strategies designed to maximize the value of patents, trademarks, copyrights, trade secrets, know how, and licensing are essential to advancing the success of any business.
The law firm of Booth Udall PLC is dedicated exclusively to handling intellectual property law. As a firm, they represent small to mid-sized business clients in the greater Phoenix Metropolitan area and throughout Arizona. We are fortunate to have the contributions of the firm’s attorney, Pacer K. Udall, who is sharing his expertise and providing us with information about intellectual property, specifically trademarks.
According to Pacer, even if you do not consider your company to be an “IP-based” company, there is intellectual property that you are generating. The core focus of Pacer’s practice is about accomplishing two important goals: helping businesses recognize the assets that they have and helping them understand how to take full advantage of them.
With Pacer’s valuable guidance, we want to give you an in depth review of proactive trademark practices for your business. The following articles are part of a 7 part series to give you a better understanding of trademarks, including information about the trademark selection process, the benefits of federal trademark registration, state trademark registration, common law rights, trademarks intersection with copyrights, tracking your trademark assets and competitors, and how to leverage your trademark assets.
Please enjoy this valuable information and start putting the recommendations into practice.