Marketing Your Business

Now that you’ve launched your business, how are you marketing it to get the word out and the customers in the door?   Have you created a web site and an online presence?  Are you using social media, such as LinkedIn and Twitter?  When is the last time that you took a long look at your business card?  Are you using the front AND the back of your business card?  How are you setting yourself apart from your competition?

We’ve asked some marketing experts for their thoughts on these issues and the following articles will give you some valuable insight and tools.

• Internet Strategies – Who Is Internet Super-Strategist Dan Hollings?
• Retarget To Optimize – Using Retargeting to Optimize Your Web Search Marketing Efforts

Please check back soon for more marketing tips to help your organization innovate its marketing efforts.