A trade name, also known as a DBA (Doing Business As) or a fictitious name, is a name by which a business may operate irrespective of its actual legal name.
For example: If “Smith Designs, LLC” does business as “Smith’s Creative Websites,” then “Smith Designs, LLC” is the Legal Name of the entity and “Smith’s Creative Websites” is the trade name.
Trade names can be registered with the AZ Secretary of State’s office. Once you obtain a trade name from the Secretary of State, no one in Arizona can use your trade name for the purpose of their business name, trade name, LLC name or corporate name. Once a trade name is granted by the AZ Secretary of State, it is valid for a term of 5 years, then it can be renewed.
If you need assistance obtaining a trade name, please contact our office at 520.222.6434.