A trade name, also knows as a DBA (Doing Business As) or a fictitious name, is a name under which a business may operate irrespective of its actual legal name. A sole proprietor, partnership, corporation or LLC may use a trade name. A trade name is the name that the company does business under if it does not use the actual legal name or a name a sole proprietor or partnership may use since they don’t have an entity with a corporate name.
Trade names can be registered with the AZ Secretary of State’s office. It is important to register your name so no one else can use it. Once you obtain a trade name from the AZ Secretary of State, it is protected in AZ and no one else can use your trade name as their business name, trade name, LLC name or corporate name.
If you have a trade name that you want to protect, we can assist you right now. Our process is easy and you can start right here.